LUXURY STAIRS LTD

LUXURY STAIRS LTD

About the client

Luxury Stairs is a top maker of bespoke handcrafted staircases. With decades of expertise, the firm has built a reputation for offering beautifully created stairwells and now wanted to boost its client base, so they sought our help.

Objectives

The company’s objective was to increase sales and queries through their website, as they wanted to develop leads and interact with customers all across the country. They contacted us in 2017 and asked if we could assist them in increasing their online visibility.

Our solution

To discover potential areas for improvement, our team conducted market and competitor research. We determined that they would benefit from Google Ads and comprehensive local SEO, allowing them to target a larger audience. We ran two marketing campaigns, generated important and consistent content, optimized their Google Profile, and optimized the website content to expand organic traffic while also increasing paid traffic. We also discovered and removed several negative backlinks that had severely damaged the site’s authority and position.

Outcome

We’ve seen a 25% increase in unpaid traffic as a result of our efforts on the Luxury Stairs site, resulting in additional leads and sales. Google Ads traffic increased by 200 percent, which benefitted the company’s ROI and brand awareness.