When it comes to your local SEO strategy, blogging is a must
There are several reasons to learn how to blog for SEO, and you’re the best digital marketer you know. Not to mention that a whopping 46% of internet users check their blogs many times a day. in 2010, More than 17.8 million WordPress sites are seen each month by 409 million unique visitors, according to the company. They read blogs before they read the daily newspaper. However, did you know that local SEO may be boosted by blogging? Listed below are four reasons why blogging may help your local SEO, as well as some encouragement to get you started.
You’ll Produce Content That’s Specific to Your Area
By focusing on blogging for local SEO, you’ll be able to produce hyper-local content or material that’s tailored to your unique region. Local festivals and events that larger companies would not consider worth writing about can be discussed freely, and you can tie in your company’s participation or relationship to such events.
You might write about the connection between your industry and a popular local destination, as well as the history of your firm and its place in the community. Customers and other businesses that use your products or services can be interviewed for their success stories, and as a bonus, you can get social media shares and traffic by writing about these people and their success stories, as well as by writing about other businesses that use your products or services.
The More Local Long-Tail Keywords You Rank for, the Better.
It’s easy to incorporate long-tail keywords like “[your industry] + [your location]” when you have your own personal blog, and this is especially true for local SEO strategies. So, when local customers search for the service or product you provide, your website is more likely to show up in the results. Make sure to include both your industry and region in your URLs. On Chicago’s North Side, for example, you may use keyword variants such as “downtown Chicago office supplies” or “north side school supplies Chicago” or “purchase stationary 60640.”
You’ll Be Able to Discuss Current and Relevant Topics.
The more frequently you write about current events, the more Google likes them. If you write about current events or popular issues, you’re placing yourself in a better position to be found by Google’s algorithm. Despite the fact that local events in your region may not receive much national notice, your target audience is certainly interested in learning about them, which means you have an opportunity to rank better in the SERPs by providing them with what they’re looking for for in your content. Another benefit of blogging is the ease with which you can keep your material fresh for Google’s search engine algorithms.
Let People See Your Skills
If you want to brag about your own accomplishments from time to time, feel free to do so on your blog. Display customer success stories on your blog, and feature reviews from Yelp and Google from time to time. Avoid self-promotion on your blog unless it is really necessary. Blog entries should be informative and address readers’ questions for the majority of the time. If you sound excessively self-promoting, you’ll alienate your audience since they won’t get anything out of it. Showing off a little may be a great way to connect with your audience, but remember to keep the focus on how this knowledge might benefit your consumers whenever you do so.
Don’t Forget That You Aren’t Boring
Small company owners are reluctant to blog for SEO for two main reasons: they don’t believe anybody would read their posts and they don’t have anything to say. In other words, you’re undervaluing yourself. A plumbing small business blog may have to work a little more to get visitors, but if you put quality and current information out there, your viewers will enjoy it. With frequent blogging about local events and happenings at your shop and a strong SEO strategy, you’ll be able to attract new consumers and grow your brand.
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